Product design leader with 11 years of experience shaping complex systems into clear, high-quality user experiences. Known for pairing closely with engineering and product to deliver end-to-end solutions, scaling design systems, and mentoring teams to raise design quality across the organization.
Jordan Gulbronson
Design Leader · 11 years · Orlando, FL
Tatari
Remote · Orlando, FL
Design Manager, Player/Coach
Sep 2026 – PresentLead design for the Buying and Optimization pillar, keeping the work cohesive, high quality, and aligned with business and user needs. As a player-coach, I personally lead Media Intelligence (a planning engine, simplified and automated streaming direct and linear buying, and the model design and experience for budget guidance, audience estimations, and creative allocation intelligence) and Programmatic Optimizations, while managing two designers across Campaign Management (campaign form, onboarding) and Campaign Execution (creatives, sign-up, client migrations).
Principal Product Designer
Feb 2023 – Aug 2026Built a 0-to-1 self-serve ad product that increased client capacity 4x, cutting advertiser onboarding from an 8-week training requirement to as little as 20 minutes and campaign launches to about 3 minutes on average. Designed an AI chat panel that analyzes reporting and recommends buying optimizations, and extended the media planning system with similar audiences and explainability.
Senior Product Designer
Oct 2021 – Feb 2023Joined as the buying designer, and was the only designer on buying. Added Streaming and Programmatic buying to Tatari's products and created Campaigns, setting up the eventual self-serve product. Also designed a media planning system that uses machine learning to predict week-over-week performance.
Independent Consulting
Alaska Airlines, BECU, DigitalChalk, BagCaddie
Product Design Consultant · Remote
Built Alaska Airlines' newsroom design system and emergency-situation patterns, BECU's internal design system for their internal websites, DigitalChalk's design system for their product redesign, and BagCaddie's (a subsidiary of Crane Worldwide Logistics) design system.
Amazon
Buy with Prime
UX Designer, Design Systems · Remote · Seattle, WA
Founding member of the UX team for Amazon eCommerce's Buy with Prime initiative, building the Design System that supported 100s engineers across 8 product areas while I was on the team. Patterns still in use 4+ years later.
Amazon
Prime Gaming
UX Designer · Seattle, WA
Led research with game developers and account managers to build Prime Gaming's first Partner Portal, consolidating several internal-only tools into one product that cut offer-creation effort by 20% and launched self-serve publishing for Free Games with Prime.
Premera Blue Cross
UX Designer, Mobile & Emerging Technology · Seattle, WA
Built a design system that sped up UI development 25% and brought the mobile app to WCAG AA 2.1 compliance, then led a cross-functional workshop to design a copays feature that became the app's most-used.
Comcast
UX Designer, HR Communications · Philadelphia, PA
Defined product strategy for a company-wide HR Communications dashboard and designed materials and digital pages for Comcast's Employee Resource Groups, partnering closely with the Communications and Accessibility teams.
Crowds
Founding Designer · Philadelphia, PA
Led end-to-end Lean UX from information architecture and user stories through interaction flows, prototypes, UI design, and analytics as founding designer.
Drexel University
UX and Graphic Designer · Philadelphia, PA
Designed digital signage and marketing websites for Electrical and Computer Engineering department events, and partnered with faculty to build research sites that raised program visibility.
I-Site Inc.
UX Design and Development Intern · Philadelphia, PA
Prototyped and tested two websites reaching over 4 million visitors a year through an agile process on a nimble product team. Partnered with the Lead Designer on content design.
Tread
UX Design Intern · Remote
Designed high-fidelity prototypes for Tread's mobile app and website, ran usability testing and UX analysis on the mobile app, and collaborated with the Senior Designer on social marketing materials.
Freelance
Freelance Web Designer · Remote
Designed and built websites for startups and local businesses, working directly with owners to translate their goals into simple, functional sites.
Drexel University
Philadelphia, PAB.S. Interactive Digital Media · Minor in Immersive Media (VR/AR)