I’m Jordan Gulbronson. Principal Product Designer. I find the structure inside the ambiguity, then build on it.

I joined Buy with Prime pre-launch as the only design systems designer on the team. I had to decide which system to design for, how contribution would work, and how two very different audiences would share one visual language, all before any of the eight product areas existed and before the team grew past 400 people. Four years later the patterns are still in use.

Prime Gaming ran its partner business out of a set of internal tools that had grown separately over the years. I led research and design for the first Partner Portal, consolidating those tools into one product and adding self-serve publishing so game developers could manage their own offers.

Premera's design practice and mobile team were growing faster than our processes were. I built a mobile design system to do three things: make our design elements consistent, fix communication between teams, and bring the apps up to accessibility standards.

Comcast's HR Communications team needed to consolidate years of fragmented internal platforms into a single source. I designed a concept dashboard to help stakeholders understand potential directions for the future of employee communications.

Crowds was a Philadelphia startup that makes navigating study spots, bars, and restaurants easier. As founding designer, I brought Crowds to life through mobile app design and web promotion.