I’m Jordan Gulbronson, Product Design Leader

I find the structure inside the ambiguity, then build on it

11 years designing products from the ground up,
for people and everything around them.

  • Design systems
  • 0-to-1 platforms
  • AI interfaces

Tatari · Amazon · Prime Gaming · Alaska Airlines · Comcast

How I workReach out

How I work

I believe that strategy can only happen with strong execution, and the tool you use shapes what strategies are possible.

A weight and handle decide the amount of force and how much control you give up. Every tool has trade-offs. I pick mine once I know what I’m building and who it’s for, because the people and things on the other end care more about their problem being solved.
I start from what problems are we solving, and how do they show up in the lives of those affected? Tools and trends change faster than problems, so answers rooted in the problem tend to outlast what we build first. Then I look for the rules that make a system scalable, flexible, and able to support real needs.
AI is for me, for my team, and for the work we put out. It takes what we bring and carries it further and faster, so the care and thinking we put into it is what gets multiplied. What’s worth doing still comes from a human perspective.

Time is finite, so I spend mine understanding the problem first, then scaling the solution so we can move on to the next one. At Tatari that includes designing the agents, models, and design system pieces that shape what users experience.

View résumé
  • Tatari

    Enabling marketers to buy TV without a media buyer, and expanding into a new market

    8 weeks → 20 minutes Time to first launched campaign
    • Self-serve first New growth clients now start in the self-serve product
    • 4x Increase in client capacity per buyer and CSM

    Tatari's growth depended on hiring more media buyers. I led design for the self-serve platform that replaced inventory-based buying with a model built around the goals and audience marketers already understood.

    Read Case Study
  • Tatari · Beam

    One multi-brand design system for five products, built for engineers and AI

    48% → 100% AI-generated component accuracy for design and code review
    • 5 products Using the system, with Upstream still adopting
    • 3 themes One token architecture serving Tatari, Upstream, and Vault for Brands

    Tatari's design system was buried in one app's repo, and AI tools couldn't read it. I rebuilt it as a public, multi-theme token system with guidelines written for agents.

    Read Case Study
  • Amazon · Buy with Prime

    Establishing the themes, components, patterns, and guidelines for a new initiative

    40% Faster UI development
    • 30+ designers, 100s of engineers In the organization supported by the system
    • 25 Net new patterns and components across 8 product areas

    As the only design systems designer on a pre-launch team, I decided what patterns to build, how teams would contribute, and how two audiences would share one visual language. Four years later, the patterns are still in use.

    Read Case Study
  • Amazon · Prime GamingNow part of Amazon Luna

    Replacing three tools and a middleman with one Partner Portal

    20% Reduction in time to create an offer
    • First self-serve publishing Free Games could be published by developers directly
    • Fewer duplicate offers Due to a new lifecycle view

    Game developers had to go through a person to publish anything, across three tools that had grown separately. I led research and design for the first Partner Portal, merging them into one product with self-serve publishing.

    Read Case Study
  • Premera mobile app: home dashboardPremera mobile app: health plan detailsPremera mobile app: claim payment summary
    Premera Blue Cross

    Getting PMs, developers, and designers to share one mobile design system, audited to WCAG 2.1 AA

    25% Faster UI development
    • WCAG 2.1 AA Accessibility standards met
    • Dedicated design systems designer Hired after I left

    Premera's design practice and mobile team were growing faster than our processes were. I built a mobile design system to do three things: make our design elements consistent, fix communication between teams, and bring the apps up to accessibility standards.

    Read Case Study
  • Comcast intranet dashboard showing news articles, action-required alerts, and event reminders
    Comcast

    Designing one dashboard for six internal tools, from desktops to technicians’ phones

    6+ Platforms unified
    • Scaled across Corporate, Technicians, Retail Audiences
    • Influenced future internal tool development Outcome

    Comcast's HR Communications team needed to consolidate years of fragmented internal platforms into a single source. I designed a concept dashboard to help stakeholders understand potential directions for the future of employee communications.

    View Project
  • Crowds app login screenCrowds app map view with crowd-level pinsCrowds app location detail for Hagerty Library
    Crowds

    Designing a map app that made crowd levels useful to students without scaring off businesses

    40% Increase in students trying new locations
    • 90% Rated "very easy to use"
    • 30 students, 10 businesses Research participants

    Crowds was a Philadelphia startup that makes navigating study spots, bars, and restaurants easier. As founding designer, I brought Crowds to life through mobile app design and web promotion.

    View Project
MusicSoccerHCI HistoryTinkeringTravel

Jordan Gulbronson

Based in Orlando, lifelong musician, soccer fan, HCI history nerd and constant tinkerer.

Jordan Gulbronson1 / 24

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