I've been designing digital products since 2014, helping companies figure out how to build what's most important to their business.

I like to find the system underneath the problem. Not only the component library or the design tokens, but the underlying logic that determines what's worth building.

I believe that strategy can only happen with strong execution and the tool you use shapes what strategies are possible.

Right now I'm figuring out how AI changes the way my team works and how it can simplify TV ad buying for Tatari's customers.

Outside of work I write, compose music, and 3D print more organizational systems than any one person needs.

11+ years · Orlando, FL · Currently at Tatari