I've been designing digital products since 2014, helping companies figure out what they need before they build it.

I like to find the system underneath the problem. Not just the component library or the design tokens, but the underlying logic that determines what's worth building at all. Good execution matters because it's how strategy actually happens, and the tools we reach for shape what strategies we can even imagine.

Right now I'm figuring out how AI changes the way my team works, what it unlocks, where it falls flat. And in parallel, thinking about the same questions for my customers: what problems they can now solve, what habits it breaks, what they expect from software that didn't exist a few years ago.

Outside of work I write, compose music, and 3D print more organizational systems than any one person needs.